Fabletics is no ordinary active and leisure wear brand. With an extremely proficient marketing team in hand and a full proof business plan in place, the company has managed to turn heads and make a mark for themselves in the world of fashion. Establishing one’s self in the world of fashion is no easy task, especially with big players like Amazon hogging up the spotlight. To be known in the fashion industry, one needs to be incredibly unique and have a good plan of action in mind to appeal to a customer base. As a brand, Fabletics has managed to do just that and so much more! Since its inception in 2013, fashion lovers have looked forward to the release of this much-anticipated line of clothing, by the one and only, Kate Hudson. Kate Hudson is known to be someone who is concerned about her health and fitness, and therefore, having clothing coming from someone who knows the needs of the people who wear them was a big plus when it came to the brand’s customers. Over the course of four years, Fabletics has grown into a household name, with thousands of customers all over America waiting for their packages of beautiful activewear to arrive.
But Fabletics didn’t just end up this way because of the person associated with the brand. Sure that played a factor in people’s decision to purchase from the brand,but Fabletics wanted to establish themselves in the world of fashion properly, and they did this, through the beautiful tool of research. To appeal more to their target audience and to give them the clothing they need, Fabletics started collecting data from the people entering the site and purchasing from them. Through this data, Fabletics was able to adjust their business strategies accordingly to fit the needs of the people, being one of the main factors due to which the company is the big success it is today. By adopting a membership plan like scheme, where customers pay a subscription fee and get the clothing delivered to their doorstep, Fabletics has managed to keep their customers coming back to them every month.
When a customer becomes a member of the Fabletics brand, they are asked to answer a few questions which range from your body type to the kind of workout you prefer to do. These answers are all taken and analyzed by the Fabletics database to give you the best selection of clothes that are just right for you. Every month thereon, Fabletics will send you a few outfit options and looks which you can choose and pick at your will and have them delivered to your doorstep a few days later. Because the brand knows the kind of clothing you are into and the sport you need to wear it for, Fabletics has been able to give their customers the latest styles while still giving them something that is tailored to them.
Through unique marketing strategies and a ear for their customers thoughts, Fabletics has indeed made a mark in the fashion industry and their customers.